Writing for Substack

How to Write a Compelling Newsletter and Grow Your Audience

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Learn how to write a compelling Substack newsletter in this five-week course.

Substack is an amazing platform for writers because it is easy to use, it keeps you motivated to write, and it helps you grow your audience organically over time. Whether you want to share personal stories, share your expertise, serialize a novel, create an author newsletter, or simply provide a glimpse into the things you love, Substack can help you find readers and create community around your passion. If you want to earn money for your writing, Substack provides tools to do that too.

Course dates: January 18 - February 22, 2023

In this five-week course, you will:

  • determine a subject and title for your substack
  • create your profile and logline
  • determine your intended audience and theme
  • set a writing and publishing schedule
  • write one to two posts per week beginning in week 2
  • read and engage with newsletters by classmates
  • get feedback on your posts (1,000 words per week)
  • learn how to make the Substack growth engine work for you

At the end of the course, you will have a professional-looking Substack with eight posts (or four longer posts), and you will be on your way to building an engaged audience.

In WRITING FOR SUBSTACK, you will get weekly video and written lessons, weekly assignments, ongoing discussions, and feedback on your posts.

This course is for you if:

  • You are a regular Substack reader and have been meaning to start your own or
  • You started a Substack but rarely post or
  • You are a blogger who hasn't yet used Substack or
  • You created a newsletter elsewhere and want to migrate to Substack and
  • You want to create audience and community around your expertise or your passion.

Why I'm teaching this course:

I have been writing The Caffeinated Writer newsletter for a decade, in addition to my author newsletter. For years, I paid over a thousand dollars per year to send out my newsletters on Mailchimp. At the end of 2022, I realized the pricing model just didn't make sense, and I migrated both my author newsletter and my writing and publishing newsletter to Substack. I also created a new publication, The Wandering Writer, to share stories about writing and travel. I have been surprised and delighted by the motivation the Substack system provides, and by the way my audience grows organically without the use of time-consuming "lead magnets" and "marketing funnels." With Substack, it's all about the writing.

Among my audience, I notice a lot of subscribers have a "coming soon" page but haven't yet started their newsletter. I imagine these writers have many reasons why they haven't yet started their Substacks, from time management to lack of confidence in their writing and the fear of clicking "publish."

I created this course to inspire you to start writing and hit the publish button.


Your Instructor


Michelle Richmond
Michelle Richmond

Michelle Richmond is the New York Times bestselling author of six novels and two story collections. Her books have been published in 31 languages.

She is the publisher of Fiction Attic Press and the founder of Fiction Master Class. She has taught in the Masters of Fine Arts programs in Creative Writing at the University of San Francisco, California College of the Arts, Bowling Green State University, and St. Mary's College of Moraga. She has served as Distinguished Visiting Writer at Notre Dame de Namur University and has designed and taught online writing courses for Stanford Continuing Studies.


Frequently Asked Questions


When does the course start and finish?
The course starts on January 18 and ends on February 22.
How long do I have access to the course?
You have access to the course through July 30, 2023.
What if I change my mind?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 15 days to receive a full refund.

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